REV'IT! Sport International and GORE-TEX form the motorcycle apparel industry's first rider test team for product development.
REV'IT! Sport International and GORE-TEX have formed the motorcycle apparel industry's first prototype and product development test team composed exclusively of rider-enthusiasts.
The purpose of this team is to learn firsthand how our products are used, how they perform in real world conditions, and what the perceived success of these new products will be in the market, says Jordan Levitt, REV'IT!'s North American Director. Both REV'IT! and GORE-TEX are market leading brands, with a focus on new technologies which will improve the quality, comfort and safety of motorcycle apparel.
The process is as follows: Riders who are interested in becoming part of the team may fill out an extensive survey atwww.motorcyclelab.com where they will input information about their riding habits, clothing sizes and other information allowing REV'IT! and GORE-TEX to assemble the team.
The initial pool of riders is expected to be from 300-500 selectees, which will be divided into groups of 50 team members. These team members will receive products for testing, and will be expected to complete a product specific performance log on a regular basis during the life of the test. This data will be used to improve the products prior to the introduction to the market.
According to Mr. Levitt, riders are often vocal concerning their desires, likes and dislikes in regards to motorcycle apparel. For the first time ever, we are allowing them to become part of the development process. It's very exciting for us to have direct rider interaction and we expect that it will be exciting for the team members as well.